Social Media Use online course
This short course provides an overview of important considerations for managers/owners of financial planning practices on the use of social media. The course introduces the relevant legislation which one should consider when using social media in a financial planning practice and includes the use of social media by employees. The course further provides an introduction on how to use social media more effectively in the marketing of a financial planning practice or business. Finally, policies on the use of social media in the financial planning practice is considered to encourage the manager/business owner to consider this as part of the risk management and human resources policies in their business.
Once you have successfully completed this course, you will be able to:
- Explain the use of social media in the marketing of financial services
- Provide an overview of legislation one should be aware of when using social media
- Use social media more effectively in the marketing of financial services
- Identify if your financial services practice need to develop a social media use policy and to explain what to include in such a policy.
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